The brand

Hi, we’re
IVORY.

A young womenswear label for women who like to look put together, without spending an hour in front of the wardrobe.

Pale blue lace with an IVORY Made in Greece label

Our story

Our story, so far.

IVORY started with a simple, slightly selfish reason: we kept falling for clothes we couldn’t find. So we started making them.

Every piece goes from a rough sketch on our desk to the final stitch under our own eyes. We keep a close watch on what’s new, then run it through our own taste. Whatever survives ends up feminine, modern and never trying too hard.

We’re still young, and honestly, we like it that way. The rule hasn’t changed since day one: if we wouldn’t wear it ourselves, it doesn’t make the collection.

— The IVORY team

01

The mirror test

If a piece doesn’t make us look twice, it doesn’t make the cut.

02

Eyes on every stitch

We follow each piece from the first sketch to the final fitting.

03

Trends, filtered

We keep what feels like us and politely ignore the rest.

Wholesale

Make room on your rails.